Finally...
Reena Combo, editor of British Asian magazine Ikonz explained,
"For most British Asians, Shah Rukh Khan is the equivalent to
Hollywood's Brad Pitt. He is one of the biggest stars in the world
and the new wax figure in Madame Tussauds will help in further
introducing him to those who may still be unaware of his
popularity."
"The unveiling here in London has been long overdue but fans of
Bollywood, especially those in the UK, will be extremely grateful to
Madame Tussauds' for the opportunity to meet the real Shah Rukh Khan
and his artificial 'twin'," added Ms Combo.
Link to Madam Tussauds page on SRK